Over the past few months, I’ve been speaking with agency owners, board directors and senior leaders across the events and brand experience world, and a clear pattern has emerged. Everyone is talking about AI, but not in the doom-and-gloom way you might expect....
Predictions are funny things: most of them are either so vague they could apply to almost any year, or so dramatic they start to feel like astrology for agency leaders. I sit in a slightly unusual position. My work takes me across the whole events sector and...
