Live Event, Experiential and Brand Experience musings

Erggh, not another article about AI in events, am I right? Recently, I brought together senior industry leaders from the event and experiential sector, to explore the ever-evolving world of AI. Huge thankyou to Kathryn Williams and the team at Corrigan's Mayfair for...

Why the UAE Is the Hottest Destination for Event Profs Right Now (again). For the last year or so, all anyone could talk about was the US. Every agency was chasing stateside expansion, pitching to big tech, and dreaming of LA rooftops and New York budgets. But...

Remote* work has offered many employees a great deal over the past few years. Some have been earning London-level salaries while enjoying a lower cost of living in historically non-commuter towns or working from local cafés. But there’s a shift on the horizon....

The way we work has changed, but the way we measure work hasn’t. The eight-hour day is still standard practice, even though very few of us are doing eight hours of focused, productive work. We're not clocking in at a factory or manning the phones in a 1990s sales...

As a senior recruitment specialist, I’m sharing my latest insights into the shifting recruitment landscape, drawn from ongoing conversations with agency owners, hiring managers, and senior industry leaders across the events and experiential sectors. With economic...

McDonald’s and ASOS are just two of the high-profile brands that have recently stepped back from targeted EDI recruitment strategies, and we’re starting to see this shift ripple into the events industry. But while it might look like EDI is losing ground, the truth is...