


Quarterly Event and Brand Experience Industry Recruitment Trends: July to September 2024 and Q1 2025 Forecasts
Drawing from extensive interactions with agency owners, Managing Directors, c-suite stakeholders, and senior leaders, I can offer you insider insight into the evolving priorities and strategies within the industry. This quarter, I has identified several key...
Destroying the Glass Ceiling
In an industry where women make up 75% of the workforce yet hold less than 20% of the top-level positions, it’s clear that something isn’t adding up. We often talk about how progressive our sector is, but when it comes to gender equality in leadership roles,...
Is it Time to Ditch the Sales Bonus?
The traditional sales bonus system doesn’t work. We’ve been stuck in an outdated, convoluted system that doesn’t make sense anymore. It’s time we rethink how we pay salespeople because the way we’ve been doing it is not just broken; it’s damaging. For too long,...