Live Event, Experiential and Brand Experience musings

Predictions are funny things: most of them are either so vague they could apply to almost any year, or so dramatic they start to feel like astrology for agency leaders.   I sit in a slightly unusual position. My work takes me across the whole events sector and...

For years, I’ve been hearing the same story. “Experience doesn’t matter.” “We need new blood.” “ Hybrid is the future.” And yet, look at what’s happening right now. Employers are quietly, and sometimes not so quietly, realising they do need the people who’ve been...

Everywhere I look right now, senior leaders are going back to the office. Sometimes by choice, sometimes because the CEO has said “enough Zoom, get back in.” Either way, it’s happening. The days of senior execs permanently working in their spare rooms while running...

If you asked me five years ago whether remote or hybrid work would threaten workplace culture, I’d probably have raised an eyebrow. After all, in many organisations, culture is this slow, messy ritual: daily coffee-chats, embedded behaviours, office jokes, shared...

Recruiting at Christmas sounds simple, right? It’s the most wonderful time of the year and all that…   Every December, the same pattern plays out across the industry: 👉 Hiring managers have one eye on mulled wine and mince pies. 👉 Line managers are juggling...

I’ve been speaking with agency owners, HR teams and C-suite leaders across the events and experiential world, and the Q3 story is clear: the market’s refocusing on experience, hybrid has found its rhythm, AI is part of the toolkit (not the threat), and there’s a...