Live Event, Experiential and Brand Experience musings

McDonald’s and ASOS are just two of the high-profile brands that have recently stepped back from targeted EDI recruitment strategies, and we’re starting to see this shift ripple into the events industry. But while it might look like EDI is losing ground, the truth is...

The four-day week is coming whatever your thoughts on it. Over 200 UK companies have already signed up to it, employees want it, and industries from finance to tech are making it work. But in the events industry? We still think we’re too ‘always on’ to even consider...

The EVCOM Leaders Lunch Series, created in partnership with yours truly, brings together some of the most respected agency leaders to tackle the challenges they are facing today.   Topics are decided in advance by the attendees themselves; for this first gathering,...

AI in recruitment? It’s here and if you think you can ignore it, you’re already behind the curve. But AI isn’t the magic bullet that’s going to replace recruiters. It’s a tool, not a talent specialist. This year, AI will be deeply embedded in hiring processes. It’s...

Here's my analysis of the latest recruitment trends that shaped the final quarter of 2024 and offer my key forecasts for 2025. These insights offer a glimpse into the changes and shifts in the hiring landscape, giving employers and job seekers the clarity needed to...

Recruitment’25 is set to leave behind the old ways of doing things—drawn out processes, leaning on gut feelings and job seekers with inflated salary expectations. Next year, we’re looking at faster, sharper and more strategic hiring which will benefit everyone.  ...