Live Event, Experiential and Brand Experience musings

The Reach (Race, Ethnicity And Cultural Heritage) Events Scholarship Initiative has confirmed the University of Greenwich as its 2026 university partner, aligning the programme with one of the UK’s most diverse student communities and a leading centre for events and...

Great people notice how you hire. If you cancel late, drift through a “chat,” then kick them into a fourth round in order to meet everyone in the business, then they’ll assume your leadership makes every decision that way. If you’ve done the front-end work with a real...

We all hear a lot about candidate experience, culture, values. These are lovely words, but most hiring still starts from the same place: “we’re hiring, aren’t you lucky”. That mindset is why many hiring plans end with the ‘closest match’ rather than the right hire,...

As a senior recruitment specialist, I’ve had countless conversations this quarter with agency leaders, hiring managers, C-suite stakeholders, and senior job seekers. What I’m seeing in the events and experiential world is a recruitment market balancing on the edge,...

Erggh, not another article about AI in events, am I right? Recently, I brought together senior industry leaders from the event and experiential sector, to explore the ever-evolving world of AI. Huge thankyou to Kathryn Williams and the team at Corrigan's Mayfair for...

Why the UAE Is the Hottest Destination for Event Profs Right Now (again). For the last year or so, all anyone could talk about was the US. Every agency was chasing stateside expansion, pitching to big tech, and dreaming of LA rooftops and New York budgets. But...