“One person is not an island, so please don’t think it’s a power move to interview possible future colleagues on your own.
Over the past few months, I’ve been speaking with agency owners, board directors and senior leaders across the events and brand experience world, and a clear pattern has emerged. Everyone is talking about AI, but not in the doom-and-gloom way you might expect....
Predictions are funny things: most of them are either so vague they could apply to almost any year, or so dramatic they start to feel like astrology for agency leaders. I sit in a slightly unusual position. My work takes me across the whole events sector and...
For years, I’ve been hearing the same story. “Experience doesn’t matter.” “We need new blood.” “ Hybrid is the future.” And yet, look at what’s happening right now. Employers are quietly, and sometimes not so quietly, realising they do need the people who’ve been...
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