Live Event, Experiential and Brand Experience musings

The way we work has changed, but the way we measure work hasn’t. The eight-hour day is still standard practice, even though very few of us are doing eight hours of focused, productive work. We're not clocking in at a factory or manning the phones in a 1990s sales...

As a senior recruitment specialist, I’m sharing my latest insights into the shifting recruitment landscape, drawn from ongoing conversations with agency owners, hiring managers, and senior industry leaders across the events and experiential sectors. With economic...

McDonald’s and ASOS are just two of the high-profile brands that have recently stepped back from targeted EDI recruitment strategies, and we’re starting to see this shift ripple into the events industry. But while it might look like EDI is losing ground, the truth is...

The four-day week is coming whatever your thoughts on it. Over 200 UK companies have already signed up to it, employees want it, and industries from finance to tech are making it work. But in the events industry? We still think we’re too ‘always on’ to even consider...

The EVCOM Leaders Lunch Series, created in partnership with yours truly, brings together some of the most respected agency leaders to tackle the challenges they are facing today.   Topics are decided in advance by the attendees themselves; for this first gathering,...

AI in recruitment? It’s here and if you think you can ignore it, you’re already behind the curve. But AI isn’t the magic bullet that’s going to replace recruiters. It’s a tool, not a talent specialist. This year, AI will be deeply embedded in hiring processes. It’s...