Over the past few months, I’ve been speaking with agency owners, board directors and senior leaders across the events and brand experience world, and a clear pattern has emerged. Everyone is talking about AI, but not in the doom-and-gloom way you might expect....
Predictions are funny things: most of them are either so vague they could apply to almost any year, or so dramatic they start to feel like astrology for agency leaders. I sit in a slightly unusual position. My work takes me across the whole events sector and...
For years, I’ve been hearing the same story. “Experience doesn’t matter.” “We need new blood.” “ Hybrid is the future.” And yet, look at what’s happening right now. Employers are quietly, and sometimes not so quietly, realising they do need the people who’ve been...
Everywhere I look right now, senior leaders are going back to the office. Sometimes by choice, sometimes because the CEO has said “enough Zoom, get back in.” Either way, it’s happening. The days of senior execs permanently working in their spare rooms while running...
If you asked me five years ago whether remote or hybrid work would threaten workplace culture, I’d probably have raised an eyebrow. After all, in many organisations, culture is this slow, messy ritual: daily coffee-chats, embedded behaviours, office jokes, shared...