Live Event, Experiential and Brand Experience musings

One of the conversations I've found myself having more and more over the last year isn't actually about recruitment. It's about flexibility. When people come to me to discuss hiring, we inevitably end up talking about what candidates want, what teams are asking for...

Over the last few months, I've lost count of the number of conversations I've had with agency owners, MDs and senior leaders who all say roughly the same thing. "We know we need another person." The challenge is that very few follow it up with, "Let's do it." Instead,...

Over the last few weeks, I've probably spoken to around 40 senior leaders across the events industry. Some have been agency owners, some managing directors, some commercial leaders and some operational leaders. Some have been hiring, some have been trying to hire and...

There’s a version of hiring I see all the time, especially when a business decides it’s time to grow. Revenue needs to increase, pipeline needs to improve, and fairly quickly the conversation lands on the same conclusion: “we need a salesperson.” On the surface, it...

Last week I was asked to speak about something that doesn’t get talked about enough in our industry. Not AI, not growth, not disruption. Just people. But not the obvious ones. Not the loudest voice in the room or the ones constantly visible. The people who quietly...

I spend my time speaking to owners, HR leaders and C-suite decision makers across events, experiential and MICE, so what follows isn’t theory. It’s what’s actually happening on the ground. Q1 2026 has been shaped by the after-effects of last year’s mergers, a spike in...