by Robert Kenward | Mar 1, 2018 | Communication

Cold calling isn’t dead, it’s just misunderstood…

Let me be clear from the start, I love the phone, the phone was, is and will always be my best work friend.

Although I think that says more about me than it does anything else.

The problem is that I think ‘cold calling’ is the name lumped onto a whole host of techniques and as such needs a new definition, so being the kind gent that I am, I’ve come up with a new name.

Drum roll…

Direct calling.

You’re welcome.

The main difference for me is that cold calling is one of those automated, list led, scripted, impersonal, generic and sometimes bot-controlled things that generally starts with:

“hello, is that … speaking”

A direct call is where you’ve qualified your prospect (sector, relationship, industry etc.) and are calling them direct for the first time to introduce your product that you know can alleviate the problem you know they have after completing your research on both them and your product’s ability to help.

So, there you have it.

I’ve created a new name for something that means it won’t ever die, be replaced by AI, those pesky Millennials (said whilst rolling eyes and tutting), that creature under my stairs or some other form of disruption yet to be created and sold by people currently hawking bitcoin consultancy as GDPR was so last year.

You can thank me by commenting how helpful I’ve been to you, or something like that…

#eventprofs #recruitment

Why is the UAE ‘hot right now’?

Why the UAE Is the Hottest Destination for Event Profs Right Now (again). For the last year or so, all anyone could talk about was the US. Every agency was chasing stateside expansion, pitching to big tech, and dreaming of LA rooftops and New York budgets. But...

Will You Accept Less Money to Work Remotely?

Remote* work has offered many employees a great deal over the past few years. Some have been earning London-level salaries while enjoying a lower cost of living in historically non-commuter towns or working from local cafés. But there’s a shift on the horizon....

The Six-Hour Day; is less actually more?

The way we work has changed, but the way we measure work hasn’t. The eight-hour day is still standard practice, even though very few of us are doing eight hours of focused, productive work. We're not clocking in at a factory or manning the phones in a 1990s sales...