by Robert Kenward | Mar 20, 2019 | Communication

Is a testimonial worth the screen it’s written on?

You’re great.

I’m great.

We’re all fricking great

Does anyone give a monkeys about referrals or testimonials in a time where the most powerful man in the world has invented the phrase #fakenews & we’re all going along with it.

Call me old fashioned & an optimist but I believe so.

However, it’s like the first few months of a new relationship.

You have to give as well as receive.

We all rush to post comments when things go bad (don’t even get me started on Southern Rail), however when the going is good we tend to forget the how & why & enjoy the now.

This is great, however spare a thought for the person/people who might have given you a leg up or some sage advice that really helped out.

Also, I still take a look at TripAdvisor, Linkedin & ebay comments when I’m about to make a decision in this space, so I’m pretty sure others do.

So why not take 5 minutes from your day today & thank someone who has done you a solid.

Anyone, you know, like say ta to your partner for the brew this morning or a work colleague for not clogging up the toilet, or even god forbid, a recruiter who you think has added value rather than picked your pocket.

Trust me, you’ll feel better for it.

#eventprofs #experiential #recruitment

Where will the leaders of tomorrow come from?

I’ve been thinking about this a lot recently. as in the conversations I keep having behind the scenes, owners are nervous. Everyone’s talking about AI. About remote working. About efficiency, automation, scale., and they’re right to. None of that is going away, and...

Recruitment Trends for Q4 2025 and My Forecasts for 2026

I spend most of my time in honest conversations with founders, MDs, hiring managers and C-suite leaders across events and experiential. When you sit in enough of those rooms, patterns start to emerge. Q4 didn’t slow down. It became more deliberate. More strategic....

Mayhem & Agony: The human side of M&A

Tie-ups and buyouts look good on paper, but there’s often a hidden cost. 2025 was the year of mergers and acquisitions in our industry, with multiple deals that caught headlines and reshaped parts of the market, from Unbridled’s merger with OrangeDoor, to Spiro...