Event people putting on events for event people, recipe for disaster or what could go wrong? The crux of the matter here is the branding, positioning, and marketing around these events. If you’re a networking event, say so, if you’re a really good one, you won’t need...
These are the words that any interviewee dreads, especially if the interviewer is from the stone age and only asks this at the end of the interview. There’s a lot of undue pressure placed on this very leading question, ask nothing and you think they’ll feel you’re not...
Should agencies within the events/experiential sector charge for pitching seems to be a hot topic at the moment. The answer is no. I get the complaints, it takes time, money, effort, brainpower etc. to create the work only to be told “you were a close number 2 this...